Candy People Wholesale

Some candy brands trade on nostalgia — Candy People built their name on what Swedes are actually eating right now. Founded in Malmö in 1982, they've grown from a small local player into a market leader in Scandinavian confectionery, and one of the driving forces behind bringing Swedish pick-and-mix culture to the U.S.

Their range covers everything a candy wall needs: the super-chewy, super-sour S-Märke series, classic Peace Marks, fruity gummies, salty licorice, and soft foam candy — made with natural colors and flavors, and with plenty of vegan and gluten-free options for customers who ask.

Swedish Sweets Wholesale stocks Candy People in bulk for U.S. retailers — shipped from our Illinois warehouse, ready for your pick-and-mix wall or retail shelves.

  • S-Märke Sour Maracuja
    Candy People

    S-Märke Sour Maracuja

    Weight:
    • 4 kg | 8.82 lbs
    40 in stock
    $69.00 USD
    $69.00 USD
    $7.82 lb
  • S-Märke Fizzy Cola
    Candy People

    S-Märke Fizzy Cola

    Weight:
    • 4 kg | 8.82 lbs
    Only 10 left
    $69.00 USD
    $69.00 USD
    $7.82 lb
  • Pink letter 'S' with glittery texture on a white background, branded as 'Swedish Sweets Wholesale'.
    Candy People

    S-Märke Sour Peach Cola

    Weight:
    • 4 kg | 8.82 lbs
    Only 1 left
    $69.00 USD
    $69.00 USD
    $7.82 lb
  • S-Märke Sour Pomegranate & Raspberry
    Candy People

    S-Märke Sour Pomegranate & Raspberry

    Weight:
    • 4 kg | 8.82 lbs
    28 in stock
    $69.00 USD
    $69.00 USD
    $7.82 lb
  • S-Märke Sour Peach
    Candy People

    S-Märke Sour Peach

    Weight:
    • 4 kg | 8.82 lbs
    26 in stock
    $69.00 USD
    $69.00 USD
    $7.82 lb
  • S-Märke Sour Blue Raspberry
    Candy People

    S-Märke Sour Blue Raspberry

    Weight:
    • 4 kg | 8.82 lbs
    26 in stock
    $69.00 USD
    $69.00 USD
    $7.82 lb
  • S-märke Sour Apple
    Candy People

    S-märke Sour Apple

    Weight:
    • 4 kg | 8.82 lbs
    24 in stock
    $69.00 USD
    $69.00 USD
    $7.82 lb
  • S-Märke Sour Lemon Raspberry
    Candy People

    S-Märke Sour Lemon Raspberry

    Weight:
    • 4 kg | 8.82 lbs
    26 in stock
    $69.00 USD
    $69.00 USD
    $7.82 lb
  • S-Märke Sour Strawberry
    Candy People

    S-Märke Sour Strawberry

    Weight:
    • 4 kg | 8.82 lbs
    20 in stock
    $69.00 USD
    $69.00 USD
    $7.82 lb
  • S-Märke Sour Blackcurrant
    Candy People

    S-Märke Sour Blackcurrant

    Weight:
    • 4 kg | 8.82 lbs
    32 in stock
    $69.00 USD
    $69.00 USD
    $7.82 lb

Candy Categories

Sweet

Sweet Candies

23 products

Sour

Sour Candies

32 products

Swedish Marshmallow

Swedish Marshmallows

6 products

Gummy Candy

Swedish Gummy

41 products

Swedish Candy Skulls

Swedish Skulls

11 products

Gelatin Free Candy

Gelatin Free Candies

33 products

Frequently Asked Questions

Orders typically ship within 1 business day. Delivery time depends on destination and carrier, but most U.S. wholesale orders arrive within 2–5 business days after shipment.

Yes — we offer free shipping above $300!

Yes. Importing Swedish candy from Sweden often includes international freight, customs duties, brokerage fees, and delays. Unless importing full container volumes, buying wholesale Swedish candy domestically in the USA typically results in a lower total landed cost and predictable pricing.

Read more about a real importing cost example HERE.

Yes — we offer competitive pricing across all orders and provide 10% off on pallet orders.

We also price match our competitors, even compared to importing directly from Sweden including shipping and customs.

For larger volumes, we’re happy to discuss custom pricing to make sure you get the best possible deal.