About Swedish Sweets Wholesale

Swedish Sweets Wholesale is your trusted U.S.-based distributor of authentic Swedish candy — making it easy, affordable, and fast for retailers to stock the world’s most loved sweets without the headaches of international importing.

We also operate our direct-to-consumer store ShopSwedishSweets.com, which serves thousands of customers with daily orders across the United States. Our experience on both the retail and wholesale side gives us a deep understanding of what sells and what stores actually need — fast fulfillment, consistent supply, and reliable quality.

Our founder, Jesper, originally exported candy from Sweden through a Swedish company. When he began working directly with U.S. retailers, he quickly realized what many small businesses face: importing candy is complicated, expensive, and unpredictable — especially for smaller orders.

High shipping costs, long delivery times, brokerage fees that can reach hundreds of dollars per shipment, plus unexpected customs duties and tariffs make direct importing both risky and frustrating. What should be simple becomes a major operational burden.

Swedish Sweets Wholesale was created to solve that problem.

We handle all importing, customs, compliance, and logistics so our customers don’t have to. By stocking candy domestically in the U.S., we offer:

• No tariffs or customs surprises
• No brokerage fees
• Fast domestic shipping
• Wholesale pricing at reasonable volumes
• Retail-ready and FDA-compliant products

Our goal is simple:
To give retailers and resellers access to premium Swedish candy at fair prices, with predictable costs, and fast delivery — without the stress of importing.

Whether you run a local candy shop, an online store, or a multi-location business, Swedish Sweets Wholesale makes serving authentic Swedish candy easy, reliable, and profitable.

Have questions or need help getting started? Contact us — we’d love to assist.