Cloetta’s Juleskum is a true Swedish Christmas classic and a beloved part of holiday traditions across Sweden.
First introduced in the 1930s, these iconic marshmallow Santas have been enjoyed by generations. Each year, Cloetta releases a special limited-edition flavor inspired by festive tastes — this year featuring notes of traditional Christmas porridge with cinnamon and vanilla.
Despite only being available for a short season, Juleskum remains one of Sweden’s top-selling candy year-round. The original version is the most beloved: a fluffy, two-colored marshmallow Santa bursting with a sweet strawberry flavor.